[Download] Will This “Perfect Squeeze Page” from Justin Brooke Win Our $3,000 Bet? Let’s Find Out

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If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

Currently, the webinar page from James Shramko is the number one opt-in page inside of LeadPages. Back in the day our CEO Clay Collins offered $3000 to anyone who could beat that pesky James Shramko.

Now as you see here if I sort the pages by their average conversion rate, the webinar page from James Shramko is right here at the top. All the other pages are ranked behind it. So if someone could beat James’ page, Clay wanted to offer them $3000. Justin Brook from IAmScalable.com responded to the challenge and submitted what he calls the perfect squeeze page. We’re going to see if Justin’s design is in fact the first template to beat the James Shramko page. Justin’s done a lot of testing of his design and refined it over the course of time. These are a few of his designs and you could see he keeps refining the design to better optimize the page.

One of the things we love to do here at LeadPages is take designs that are working well for our customers and tweak them to get even better conversions and that’s what we did with this page. We’ve added to Justin’s original design to create a fantastic looking page. This is the perfect squeeze page from Justin Brook. We took all of the elements of Justin’s original design and tweaked them LeadPages’ style. As you can see, we’ve given the page a real web 3.0 design and feel and added several distinct features to the page that we’ll talk about in just a minute.

There’s a definite layout the page follows that I want to show and I also want to talk about why each element is important. The layout looks just like this. There are quite a few elements so let’s look at each. At the top of the page, we have the business logo so your page is obviously branded and people know who published the page right when they look at it. Next to the logo there’s the status indicators. So not only does this provide social proof to people coming to this page but since the status indicators are right next to your logo, people associate your brand with these well known brands instantly elevating your status.

Next is the headline section which calls out to the people reading it that something is going to be revealed. Now most people want to have secrets revealed to them so this is just playing on that need. Then we have the subhead section here. This helps support the headline and drive up curiosity and then to the left you have an image of what’s being given away in exchange for someone’s email address and this has opt-in button underneath it. This is so if someone sees this image and they want to get what’s being given away immediately, they can click the button to get it. When they click the button, they’re directed to an opt-in and in fact creating a two-step opt-in which we talked at great lengths about. This button is also an Amazon.com style button because we’ve found in many cases when you leverage familiar marketing assets from huge brands, you’ll often get a lift in conversions. So we’re leveraging the credibility Amazon.com has by using a button style like they use on their site, only we’re using it on our page.

Then of course in case the person gets cold feet before clicking the button, there’s a social proof statement right under the button used to push them over the edge. Under the subhead, there’s a bullet section that lets you swiftly and quickly explain what the free thing you’re giving away will do the for the person opting in. These bullets drive up curiosity and intrigue to the point that the person clicks the opt-in button. Justin’s original design called for an email only opt-in or a one-step opt-in right on the page. However as I said, we like to optimize things even further so we turned this into a two-step opt-in to increase conversions even more. As we’ve talked about in the past, going from a one-step opt-in to a two-step opt-in can increase conversions by 30% or more and I’ll link to some posts about two-step opt-ins below this video.

To add more flexibility LeadPages also added the ability to collect multiple form fields and the ability to add images through LeadBoxes. In our business, we’ve seen adding an image to your LeadBox can increase opt-ins by 30% or more so of course we wanted to add that here as well. Finally the statement lets them know that they’ll be getting the free thing instantly after entering their email address. In this section we’ve also added a subtle arrow pointing up towards the opt-in button which we found subtly cues the visitor’s eye to the opt-in button ultimately getting them to click. So this is a formula for the layout. Now let’s log in to LeadPages and look at how to easily customize and publish this page in under five minutes.

Go to My.LeadPages.net and enter your username and password. Now we’re in the LeadPages member’s area. We’ll find the perfect squeeze page from Justin Brook and click on user’s template. Select which market you’re in. Now like with all pages inside of LeadPages, you just click on something to edit it. At the top here, if you don’t have the status indicators, you can hide the whole section at the top just by selecting hidden. I’m going to use them though so I’ll click visible. Now I’ll add my logo and I’ll click on the correct one here. I’ll select my status indicators, click the image I want to use. Now that’s done.

From there, I’m going to change the image of the book to an image of my free video lessons and then I’m going to change my headline to reflect that. I’m going to update my subhead here and one great thing about the bullet section is it will expand or contract as you add or subtract bullets. So now I have the bullets I want, I’m going to change my social cue right under the download now button then I’m going to change this button text and finally I’m just going to hide the text at the bottom but I’ll keep the subtle arrow. Last but not least, I need to select my opt-in form integration. I’ll select which email service provider I want to integrate with and which list I’d like to add people to. Now the page is fully customized and they just need to turn on their LeadMagnet delivery system here at the top so I can use LeadPages to deliver my free video lessons once someone opts-in.

[0:05:14]
So I’ll select that from the dropdown and now the page is done. I’ll name the page then save the page. Once I save the page and hit publish, the page is now live on the internet and LeadPages gives me a URL I can use to immediately view the page. So let’s go there and check out the page that we just created. Here it is looking great and the page is mobile responsive so it will look fantastic on any size screen. Back in the publishing window, we have a few more options. You can publish the page to WordPress, publish the page to Facebook as a Facebook tab or finally you can download the file and put it on your own server.

If you’re not a LeadPages customers, you will need to be a coder or hire a coder to make the downloadable template below work. For non LeadPages customers it’s a bit more difficult to set up. Here’s what you’ll need to do if you’re not a LeadPages customer.

If you’re a developer, click on the link below and opt in to get this perfect squeeze page template and our LeadMagnet delivery system will deliver it to you. Modify the HTML and CSS using your coding skills or the coder you’ve hired, integrate it with your autoresponder, WordPress etc., get your landing page code that you’ve generated and finally publish the page. So these are all the steps that you’ll need to take if you’re not a LeadPages customer.

We’ve found that if you’re not a LeadPages customer, typically it will cost around $300 for a coder to customize and publish this page for you. If you’re a LeadPages customer, you can customize this page and have it online within five minutes. In fact you don’t need to download this template at all. It’s already in the member’s area where LeadPages handles everything for you including making it mobile responsive, sending out your lead magnet, integrating the page with Facebook, WordPress and so on as well as integrating the page with your autoresponder like AWeber, MailChimp, InfusionSoft, Office AutoPilot, etc.

If you’re not a LeadPages customer and you’d like to use this template or any of the many templates inside of LeadPages, head to www.LeadPages.net to get LeadPages.

I’m Jeff Wenberg and I hope you have a perfect day.

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  • Sixxiron

    Nice video…

  • Pomona Kernow

    The problem I have is when I see this online I don’t opt in anymore as I think pages that look like this are scams. Am I the only one?

    • John

      That’s why they test, to find the designs that work for most people. But they have tons of different designs, and you can switch off any element that strikes you as too “salesy”.

      But if you’re making a living off your site, though, you may find yourself following the conversion data more than your taste. :-)

    • Anna

      Actually I have the same feeling about it, too; and I need to point out -> it is more the light blue and yellow color (although I am guessing that the color combination has been tested well enough). Also, I am kind of nervous if there are more steps involved to sign up for something, I have that though that they want to squeeze as much info as they can from me, so I stop the process.

    • Jeff Wenberg

      John, has made really good points. Testing is key. Without testing it on your market you have no idea if your tastes match what will actually convert the best. We’ve found a lot of times what we like, and what converts are 2 different things.

  • john

    video not showing

  • Andy Iskandar

    The video is not there…

    • http://www.marketingshow.com Clay Collins

      Sorry, it’s working now.

  • http://FlourishandProsper.com/ Stan Dubin

    Great stuff as always, with one request. Could you speak a bit slower? You’re making many key points throughout and I’d rather the video go another minute or two so I can absorb each point with a bit more time, than having to pause it and maybe go back a bit because you’re moving so fast.

    • Debra

      I agree. I love the material he’s sharing, but it’s just too fast for me to absorb it.

    • Jeff Wenberg

      @standubin:disqus I appreciate the suggestion. I will keep it in mind for future videos. In the mean time you can use Enounce MySpeed to watch it at whatever speed you’d like, or you can go to the video on youtube itself and choose which speed you’d like it to play at. Just click the youtube logo on the video, then click the gear wheel and choose your speed.

      • http://FlourishandProsper.com/ Stan Dubin

        Thanks, Jeff. When I went to YouTube and tried to slow it down just one setting, the sound was very poor. Enounce My Speed is a paid app and well, I wasn’t really looking for a paid solution on this. Anything you can do to slow down some is appreciated.

        • Jeff Wenberg

          Thanks Stan, will try to slow down some in the future.

  • Russell Ruffino

    Kudos, guys. This is a badass template.

    • Jeff Wenberg

      Thanks Russell, let us know how it works for you!

  • Maggie Percy

    I love this new template and what you did with it. I learn a lot about the psychology of selling by watching how you do things, and it helps me across the board in my marketing as I absorb the principles (marketing is not my strength, so I need all the help I can get.) I’m a real LeadPages groupie!

    • Jeff Wenberg

      haha that’s awesome Maggie! Will you be using this page with discoveringdowsing.com?

      • Maggie Percy

        Thanks for asking, Jeff! I think I am actually going to find a way to use this on our newest site, http://spiritualbusinessformula.com, which is a site aimed at enlightened entrepreneurs.

        • Jeff Wenberg

          I love it Maggie! You rock at implementing. Please keep me posted how things are converting once it’s up and running!

  • http://www.enchantingmarketing.com/ Henneke

    Great template and I love your explanation of it.

    Would you consider making the colors of the Amazon-style button adjustable? I can see using the exact Amazon color scheme would work best as it’s recognizable, but what if it clashes with a site’s color scheme?

    • Jeff Wenberg

      Thanks Henneke, glad you like the template and video! Also thanks for the suggestion. We’ll definitely consider it for the future. You can always download the html and customize it however you’d like in the mean time.

  • Lee Kemter

    I love the psychology of this…it’s amazing. The question I have is:

    If I use the immediate download option under the image of the book (using the lead magnet), will the person who clicks to download the book get that download BEFORE they get the confirmation email from my email provider? If that happens, then they may enjoy the book but never confirm and join my list. Or do they get my email provider’s confirmation and THEN they get the download?

    Again, great job on this template!

    • Jeff Wenberg

      Lee, really glad you’re digging this. To answer your question. It depends on how you have things set up. When using our Lead Magnet Delivery, your ESP won’t tell us if people confirm their status. So they could possibly get your lead magnet before they confirm. If you wanted to set up your email service provider to send out the lead magnet after they confirm you can always to do that, but it’s quite a bit more work than sending your lead magnet with our lead magnet delivery system.

  • samarowais

    Love this! Just put this template to use on my blog’s welcome page – which is what i link to when I guest post. To anyone wondering how much of this page you can customize, check out how much I changed my page at http://freelanceflyer.com/welcome

    • Jeff Wenberg

      @samarowais:disqus thank you so much for sharing your page! Love that you’ve already implemented it! Please keep us posted on how it’s converting for you!

  • http://www.superfastbusiness.com/ James Schramko

    Good luck Justin Brooke. Either way LeadPages customers are winners!

    • Kat Von Rohr

      Haha! Love it James. Thanks.

  • http://www.medicalschoolhq.net/ Ryan Gray, MD

    I love leadpages (I’m a pro customer), but I wish I could see these templates without playing a video (inside the application as well). Sometimes I don’t have the ability to play them, and so I just keep moving along….like now.

    • Jeff Wenberg

      Ryan, this page is 100% available inside the LeadPages members area. As are all templates we make videos about. Usually they’re released a day or two before we make a video about them, so if you don’t have time to watch the videos you can check new templates in the members area.

  • http://msileanespeaks.com/ Ileane

    Great template! I’m working on setting it up now. I’m having a little issue uploading logos for the As Seen On section but I’ll submit a ticket for that.

    Thanks!!

    • Jeff Wenberg

      Glad support was able to help!

  • http://www.brucecat.com/ Bruce Cat

    Great. Can you make this same one into a video squeeze page?

    • Jeff Wenberg

      Bruce, thanks for the suggestion. We’ll keep that in mind for the future!

  • Kuldeep