- List Building With 2 Step Opt-in Processes
- Opt-in Rates Across The Internet Are Dropping…And What You Can Do About It
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Currently, the webinar page from James Shramko is the number one opt-in page inside of LeadPages. Back in the day our CEO Clay Collins offered $3000 to anyone who could beat that pesky James Shramko.
Now as you see here if I sort the pages by their average conversion rate, the webinar page from James Shramko is right here at the top. All the other pages are ranked behind it. So if someone could beat James’ page, Clay wanted to offer them $3000. Justin Brook from IAmScalable.com responded to the challenge and submitted what he calls the perfect squeeze page. We’re going to see if Justin’s design is in fact the first template to beat the James Shramko page. Justin’s done a lot of testing of his design and refined it over the course of time. These are a few of his designs and you could see he keeps refining the design to better optimize the page.
One of the things we love to do here at LeadPages is take designs that are working well for our customers and tweak them to get even better conversions and that’s what we did with this page. We’ve added to Justin’s original design to create a fantastic looking page. This is the perfect squeeze page from Justin Brook. We took all of the elements of Justin’s original design and tweaked them LeadPages’ style. As you can see, we’ve given the page a real web 3.0 design and feel and added several distinct features to the page that we’ll talk about in just a minute.
There’s a definite layout the page follows that I want to show and I also want to talk about why each element is important. The layout looks just like this. There are quite a few elements so let’s look at each. At the top of the page, we have the business logo so your page is obviously branded and people know who published the page right when they look at it. Next to the logo there’s the status indicators. So not only does this provide social proof to people coming to this page but since the status indicators are right next to your logo, people associate your brand with these well known brands instantly elevating your status.
Next is the headline section which calls out to the people reading it that something is going to be revealed. Now most people want to have secrets revealed to them so this is just playing on that need. Then we have the subhead section here. This helps support the headline and drive up curiosity and then to the left you have an image of what’s being given away in exchange for someone’s email address and this has opt-in button underneath it. This is so if someone sees this image and they want to get what’s being given away immediately, they can click the button to get it. When they click the button, they’re directed to an opt-in and in fact creating a two-step opt-in which we talked at great lengths about. This button is also an Amazon.com style button because we’ve found in many cases when you leverage familiar marketing assets from huge brands, you’ll often get a lift in conversions. So we’re leveraging the credibility Amazon.com has by using a button style like they use on their site, only we’re using it on our page.
Then of course in case the person gets cold feet before clicking the button, there’s a social proof statement right under the button used to push them over the edge. Under the subhead, there’s a bullet section that lets you swiftly and quickly explain what the free thing you’re giving away will do the for the person opting in. These bullets drive up curiosity and intrigue to the point that the person clicks the opt-in button. Justin’s original design called for an email only opt-in or a one-step opt-in right on the page. However as I said, we like to optimize things even further so we turned this into a two-step opt-in to increase conversions even more. As we’ve talked about in the past, going from a one-step opt-in to a two-step opt-in can increase conversions by 30% or more and I’ll link to some posts about two-step opt-ins below this video.
To add more flexibility LeadPages also added the ability to collect multiple form fields and the ability to add images through LeadBoxes. In our business, we’ve seen adding an image to your LeadBox can increase opt-ins by 30% or more so of course we wanted to add that here as well. Finally the statement lets them know that they’ll be getting the free thing instantly after entering their email address. In this section we’ve also added a subtle arrow pointing up towards the opt-in button which we found subtly cues the visitor’s eye to the opt-in button ultimately getting them to click. So this is a formula for the layout. Now let’s log in to LeadPages and look at how to easily customize and publish this page in under five minutes.
Go to My.LeadPages.net and enter your username and password. Now we’re in the LeadPages member’s area. We’ll find the perfect squeeze page from Justin Brook and click on user’s template. Select which market you’re in. Now like with all pages inside of LeadPages, you just click on something to edit it. At the top here, if you don’t have the status indicators, you can hide the whole section at the top just by selecting hidden. I’m going to use them though so I’ll click visible. Now I’ll add my logo and I’ll click on the correct one here. I’ll select my status indicators, click the image I want to use. Now that’s done.
From there, I’m going to change the image of the book to an image of my free video lessons and then I’m going to change my headline to reflect that. I’m going to update my subhead here and one great thing about the bullet section is it will expand or contract as you add or subtract bullets. So now I have the bullets I want, I’m going to change my social cue right under the download now button then I’m going to change this button text and finally I’m just going to hide the text at the bottom but I’ll keep the subtle arrow. Last but not least, I need to select my opt-in form integration. I’ll select which email service provider I want to integrate with and which list I’d like to add people to. Now the page is fully customized and they just need to turn on their LeadMagnet delivery system here at the top so I can use LeadPages to deliver my free video lessons once someone opts-in.
So I’ll select that from the dropdown and now the page is done. I’ll name the page then save the page. Once I save the page and hit publish, the page is now live on the internet and LeadPages gives me a URL I can use to immediately view the page. So let’s go there and check out the page that we just created. Here it is looking great and the page is mobile responsive so it will look fantastic on any size screen. Back in the publishing window, we have a few more options. You can publish the page to WordPress, publish the page to Facebook as a Facebook tab or finally you can download the file and put it on your own server.
If you’re not a LeadPages customers, you will need to be a coder or hire a coder to make the downloadable template below work. For non LeadPages customers it’s a bit more difficult to set up. Here’s what you’ll need to do if you’re not a LeadPages customer.
If you’re a developer, click on the link below and opt in to get this perfect squeeze page template and our LeadMagnet delivery system will deliver it to you. Modify the HTML and CSS using your coding skills or the coder you’ve hired, integrate it with your autoresponder, WordPress etc., get your landing page code that you’ve generated and finally publish the page. So these are all the steps that you’ll need to take if you’re not a LeadPages customer.
We’ve found that if you’re not a LeadPages customer, typically it will cost around $300 for a coder to customize and publish this page for you. If you’re a LeadPages customer, you can customize this page and have it online within five minutes. In fact you don’t need to download this template at all. It’s already in the member’s area where LeadPages handles everything for you including making it mobile responsive, sending out your lead magnet, integrating the page with Facebook, WordPress and so on as well as integrating the page with your autoresponder like AWeber, MailChimp, InfusionSoft, Office AutoPilot, etc.
If you’re not a LeadPages customer and you’d like to use this template or any of the many templates inside of LeadPages, head to www.LeadPages.net to get LeadPages.
I’m Jeff Wenberg and I hope you have a perfect day.
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