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When building a profitable list, you have to know who your buyers are so you can focus on building a connection with them and one of the most effective techniques that we know of for immediately finding out who the buyers in your list are, is using the squeeze and sell technique. You can use the squeeze and sell technique with any opt-in page including all of the opt-in pages inside of LeadPages.
We used it with this page called the Giveaway Two Steps squeeze page. Now this page could realistically only be a squeeze page but we use this page with the squeeze and sell technique. To show you how we use this page in our business, we offered a free bracelet that the person wanting the bracelet had to pay the shipping for it. It was an almost free offer.
So step 1, they come to this page, decide they want to take us up on our offer. Step 2 is they click add to cart and decide to opt in. So in order to get to the cart page, they have to opt in. Once they opt in step 3 is they purchase the almost free offer. They’re taken to the cart page where they can finalize the details for the bracelet or maybe they decide they don’t want to purchase after all. If they don’t purchase, we still have their email addresses and either way this page is a success.
Normally a page is either an opt-in page or a sales page but not both. This technique allows you to do both at the same time. The squeeze and sell technique will work with any squeeze page including all of the squeeze pages that are available inside of LeadPages. So why is a page like this so important for your business? There are four main reasons. First, it immediately separates buyers from nonbuyers so you know which people on your list are the most commercially responsive. People who purchase even at the three to five dollar level are worth ten to twenty times more to your business than those that don’t because you now know that these people are willing to pay for a result even if in this case it’s only a couple of bucks. Knowing who those people are is so important because you can immediately start connecting with them and servicing them on a deeper level without having to spend a lot of time or money figuring out who those people are.
Second, this gets people in the habit of taking out their credit cards on your site. This is exactly why Amazon sells things for super low margins. They know that if you get in the habit of going to their site and spending money, then you’re likely to do that again in the future. So we recommend you sell low price point items with high-perceived value just like Amazon. Then deliver massive value with each of your items so you can start building trust right away. When you sell low priced items and start building the trust with your audience, you can then sell much higher priced items to them way easier.
Third, this page leverages price curiosity. When you click on the button and you can immediately see the price, it triggers people to opt-in just to simply know how much the thing costs. This can oftentimes create higher conversation rates than just giving something away on a regular opt-in page. Fourth, this page features, a two-step opt-in. We’ve talked a lot about why two-step opt-ins are so effective in the past so I won’t go into that fully here. Now let’s take a look at how to customize this page inside of LeadPages so you can start building a commercially responsive list. Find the Giveaway two-step squeeze page and click use this template. Select what market you’re in. Like with all pages inside of LeadPages you simply have to click on something to edit it. So I’m going to add my headline then I’ll click the video section to embed a video code and you can use an embed code from any video service like YouTube, Vimeo, Wistia, etc. Then from there I’m going to add text to step 2.
I’m using a video guitar lesson for my almost free offer so I’ll add an image for that. Now you can add an image of a report, an mp3 download, a PDF, a book, a video or whatever it is that you’re giving away. Then I’ll just change the button text. Now I need to select opt-in form integration. From there, I’ll select which email service provider I’d like to use and what list I’d like to add people to.
Then I’ll name the page and save the page. Now once I save the page, it’s now live on the Internet and as soon as I hit publish, LeadPages gives me a URL that I can immediately view. So we’ll go to the page that we just created. This is the page that we just created live on the Internet. It’s mobile responsive so it will look great no matter what screen size the page is viewed on.
Now back in the publishing window, you can also publish this page to WordPress, publish the page to Facebook as a Facebook tab or you can download the file and put it on your own server. If you’re not a LeadPages customer, you will need to be a coder or hire a coder to make the downloadable template below work. For nonLeadPages customers, it’s a bit more difficult to set up. Here’s what you’ll need to do if you’re not a LeadPages customer.
If you’re a developer, click on the link below and opt in to get this Giveaway Two-Step squeeze page and our LeadMagnet delivery system will deliver it to you. Modify the HTML and CSS using your coding skills or the coder you’ve hired, integrate it with your autoresponder, WordPress etc., get your landing page code that you’ve generated and finally publish the page. So these are all the steps that you’ll need to take if you’re not a LeadPages customer. If you are a LeadPages customer, you don’t need to download this template. It’s already in the member’s area where LeadPages handles everything for you including making it mobile responsive, integrating the page with Facebook, WordPress and so on as well as integrating the page with your autoresponder like AWeber, MailChimp, InfusionSoft, Office AutoPilot, etc.
If you’d like to start using LeadPages in your business, go to www.LeadPages.net to get LeadPages.
I’m Jeff Wenberg, go squeeze then sell.
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