Jump to Section
arrow down

[Split Test] Which 404 Page Copy Increased Opt-Ins by 68.45%?

By The Leadpages Team  |  Published Mar 30, 2015  |  Updated Mar 31, 2023
Leadpages Team
By The Leadpages Team
Coachglue 404 New Blog 795x447

Oh no, a 404 error! All is lost, right?! Wrong! The LeadPages™ Not found 404 page is a great way to stop the bleeding if someone lands in the wrong place on your website via a bad link, malfunction, etc.. With this specific template, you can turn a bounce into an opt-in, just like that! CoachGlue.com shows us how it's done with this split test on their 404 landing page body copy to determine how to best match their visitors’ motivations:

  • Version A: Free Video Shows Secret to How your Competition is Creating Their Coaching Programs with LESS Work and GREATER Profits!
  • Version B: We Spend Thousands So you Don’t Have To. Create Your Next Coaching Program with LESS Work and GREATER Profits!

In this article:

Which version do you think increased this simple 404 landing page's opt-ins by 68.45%? Vote below to reveal the winning split test page and our analysis.[split_test id="4884"]

Share this post:
Leadpages Team
By The Leadpages Team
Coachglue 404 New Blog 795x447
squiggle seperator
Try it free for 14 days

Curious about Leadpages?

Create web pages, explore our integrations, and see if we're the right fit for your business.