Welcome to the Marketing Show Podcast.
Listen as Clay interviews Jason VanOrden and Jeremy Frandsen (the fathers of modern podcasting) on how to build your list with podcasts.
Jason and Jeremy talk about their exodus from what they call the cubical wasteland, and share their journey of building Internet Business Mastery, one of the most successful internet marketing podcast of all time.
In this episode you will learn:
- The formula for finding your SMP (Single Motivated Purpose)
- The minimum amount of equipment and resources you need to start podcasting
- How to have instant credibility right out of the box
- How to move people off your podcast and on to your email list
- How to use your podcast content to presell
- How to determine your target market, and who your audience should be