Transcript: Earlier this year, I had the chance to interview our CEO, Clay Collins, during a live online fireside chat. I got to ask him some of the top business-growth questions submitted by the LeadPages community.
I thought that what Clay shared in this Q&A session could benefit a lot of businesses, so I decided to create this audio slideshow distilling my favorite insights. For even more advice from Clay, download the complete, 50-minute audio mp3 of this interview above.
Now for my favorite questions and answers.
Jeff: You’ve done it all before LeadPages, and you’ve grown LeadPages to quite a large company. What do you think are the most important areas for any business to focus on to see substantial growth?
Clay: There’s an interesting article by this venture capitalist, Fred Wilson, and he describes the three things that a CEO needs to be doing as:
1. Recruiting great people. So, I spend about 25% of my time on recruiting.
2. Setting the vision and communicating the vision, both to the market and to the company.
3. Keeping money in the bank.
When you’re first starting, the best thing, in my opinion, that you can do is to work on building a passionate and loyal audience. Before there was LeadPages, there was a blog called The Marketing Show, and it was just at MarketingShow.com (which now redirects to our blog). We built an audience there.
A lot of people talk about building a minimum viable product. Brian Clark from Copyblogger talks about building, instead of a minimum viable product, a minimum viable audience. I think that’s a really great approach—to take the audience-first approach and make sure that you are intimately connected to a growing audience of people that share their needs with you, share their ideas—and that you’re really building that list and that community.
Because you can work with that community, listen to them, and build an empire from there, if you want to. You can co-create a solution for them that really meets them where they’re at.