Videos About The Importance Of 2 Step Opt-ins
- List Building With 2 Step Opt-in Processes
- Opt-in Rates Across The Internet Are Dropping…And What You Can Do About It
When you sort the top converting landing pages in LeadPages, you’ll notice that out of the top nine, all but two have two-step opt-in processes. Two-step opt-in processes occur on pages when someone clicks on the opt-in and this pop-up appears. We’ve published extensively about why having two-step opt-ins results in such a great difference in conversion rate. In fact, we found that moving from a one-step opt-in to a two-step opt-in results in a relative increase in conversion rate of about 30% and we’ll put links to some important videos about two-step opt-ins below this video if you’d like a refresher.
Time is… Time is… Oh, time is money.
Everyone has heard that saying. When you’re pulled in a bunch of different directions in your business, that statement really starts to ring true. So doing things that will save you five minutes here, 15 minutes there, they all start to add up. LeadPages was created from the ground up to save you time with your marketing and we plan on saving you even more time with a new feature that allows you to send an email after someone opts in to your page. This feature is not intended to replace your email marketing service like AWeber or MailChimp, InfusionSoft etc. It’s meant to augment and supplement what you already have.
Hello? Yeah, I was just about to check it out. Woo-hoo-hoo.
Having a wide range of templates to choose from has always been one of the big things that attracts customers to us. When customers come to us, it’s often because they need the variety of high converting templates that can be sorted by average conversion rate so that everyone can benefit from the data that we’re all contributing back about what works and what doesn’t. Now our customers kept coming to us asking for more information on which templates did what and they were also telling us, they were asking these questions because it wasn’t clear from our template selector exactly what was in the template.
Webinar here, get your webinar. Why isn’t anybody purchasing?
With social media, blogging being such big communication tools, marketing has changed and adapted to the availability of communication. While there’s definitely still a place for long marketing pieces, in a lot of businesses they’re just not needed. All you need to do is state your offer. You’re already showing your potential customers what you can do for them when you speak to them on social networks, in blog posts, and through other free content where you provide value, help them solve problems, teach them and give them valuable information for free. If your price point is on the low end and you have a really long sales page, it can be a bit overkill and actually hurt your sales. It makes people suspicious like why are you writing a ton of copy here for a $7 product that I was already going to buy.
Whew, that might be a little too complicated.
Some of the best performing landing pages and LeadPages are the most basic ones. For example if I sort our opt-in pages by conversion rate, some of the highest converting opt-in pages are the most simple. Too much copy can make a visitor not want to opt in. It can make them suspicious like why are you writing pages and pages of copy to get me to opt in for this amazing free thing? If that’s amazing and it’s free, it shouldn’t really take much to get me to opt in. It’s sort of like trying to shoot an ant with a bazooka.