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There’s a question no one in the marketing world is asking, and I think it’s time we got to the bottom of it.
Why do people comment on blogs?
In the mystical realm of blog comments, we tend to focus on the inverse of this question. Do a quick Google search with “why do people comment on blogs” and you’re met with tons of articles on why people don’t comment on your blog or article.
I think that’s the wrong way to approach the question. Or, at least, ill-advised focus on one half of the equation.
It would be like if you broke your bike chain and a mechanic passed by and said, “You put too much pressure on your chain,” and rode off into the sunset. Sure, now you know what went wrong, but you’ll keep breaking your chain because you don’t know the process behind what keeps a chain healthy.
Knowing why people don’t comment is useful, but knowing what drives people to leave their digital opinion is just as important — if not more.
So, in an effort to slay speculations and unproven hunches, I created a survey. This survey aimed to find the truth behind why people comment on blogs.
And boy…did it do that and more.
Some of the results go against everything you’ve been told about blog commenting.
Whether you’re building a business, launching a new product, or starting a blog, you’ve likely faced one major crippling fear:
Why would anyone choose me over [Insert Awesome Competition Here]?
I thought the same thing when I started a copywriting blog last year — Why would anyone read me over an awesome, established site like Copyblogger?
It’s a crippling thought, and one that stops many would-be entrepreneurs in their tracks.
How do you break into a market when someone else is already dominating it with an outstanding product?
To answer that question, let’s take a look at one of the most current David vs. Goliath battles in business: Uber vs. Lyft — the only two players that come to mind when you bring up the ride-sharing industry to anyone.
To quote the New York Times, “A year ago, Lyft was seen as one of many Uber-wannabes. Now, thanks to wild expansion and a brilliant marketing campaign, Lyft is seen as a substitute service.”
The question is…how? How has Lyft entered a space dominated by a company that’s raised around $1.5 billion in investments, and scared that company to the point where they’re hiring contractors who attempt to convert Lyft drivers into Uber drivers during rides?
Sure, you can attribute it to “wild expansion and a brilliant marketing campaign,” but what were the specific actions that went into that campaign and expansion?
After closely studying Lyft and Uber’s marketing materials, and reading just about every article about the two services, I zeroed in on five specific things Lyft has done that have allowed them to gain traction against huge odds. Read More
On this episode of ConversionCast, the official LeadPages podcast, Jason Swenk shares the agency proposal strategy he used to get more clients like AT&T, Legal Zoom, and Hitachi for his digital marketing agency.
This episode will show you:
- The most important metric you should be tracking
- How to deliver a stellar proposal in only 8 steps
- What to do to ensure that your proposal will be a success from the beginning