As our user base grows at LeadPages™, we have the privilege of seeing more and more landing pages created every day.
And as that number of users increases, it becomes clear that more and more businesses and individuals are using landing pages to custom-tailor their marketing messaging to various traffic sources and customer types.
The interesting part? This seems to extend beyond just our user base.
“I’m noticing a trend with SaaS websites that I love and want to see more of. People are creating landing pages for new feature releases, target audiences and also different ways to describe their product. It’s a great tactic for getting incremental sign ups from curation websites like Growth Hackers, Product Hunt, HackerNews and others. It’s also good for SEO and paid acquisition.”
Hiten then provided links to several of his favorite recent landing pages he’d come across:
- Buffer’s “Buffer for Business” Page
- Intercom’s “Customer Intelligence” Page
- Help Scout’s “Online Retailers” Page
- Front’s “Collaborative SMS Inboxes” Page
- HubSpot’s “HubSpot CRM” Page
- Segment’s “Amazon Redshift” Page
- Slack’s “Integrations” Page
- Dropbox’s “Dropbox for Business” Page
- Square’s “Food and Beverage” Page
While many of these pages were not landing pages in the traditional sense (several are merely pages on the company’s website, sharing the same header and footer navigation as all other pages on the site), a few things became clear:
- In many cases, the company was using the page like a landing page.
- They were applying a lot of the landing page practices we preach here at LeadPages™.
- They were using many of the same trends in these pages that we’re already seeing in the thousands of landing pages our 25,000+ LeadPages™ users create every month, and in the flood of landing page templates independent designers are creating for our template Marketplace.
In this post, I want to introduce you to 15 of the landing page trends present in these nine pages that we’ve also noticed in the pages being created by our users and Marketplace designers.
Why? Simple — because it will show you what’s working best in landing page design right now, so you can implement these ideas in your own pages.
Let’s take a look. Read More