Sustain Creativity has its eye on sustained success.
Based in Maryland, the full-service digital marketing agency just celebrated its 6th anniversary. CEO Samad Saifudin and COO Tyler Sari lead a team of 14 marketing experts and creative pros in handling all aspects of web marketing for 50–60 recurring clients—mostly small-to-medium businesses—at any given time.
“We work with a very interesting crowd of different types of clients,” says Samad. That includes everyone from lawyers to home contractors to subscription services that appeal to a millennial audience (think cold-pressed juices and organic meals).
One thing unites Sustain Creativity’s approach to all these clients: personal attention. “It’s a lot of account management and making sure that each client is getting what they’re looking for,” says Samad. “I definitely like to have a good, strong relationship with each of my clients—I don’t mind going out with them whenever they need my addention, whether it’s after hours, or just for dinner—it doesn’t even have to be business-related. . . That is what sets us apart.”
Samad and Tyler know that you can’t use the same approach to market furniture as you do to market karate lessons: “We provide a lot of services, but we don’t try to put somebody into a formula or in a box. . . It does make it challenging at times to try to figure out where [each client] is and make sure that the services are consistent across the board, but I think that makes us more unique than a typical firm who says, ‘Okay, you’re getting X amount of hours, and that’s what we provide.’”
As their client base grew, the Sustain Creativity team knew they’d have to find some efficiencies if they were going to maintain that level of customization in their work while still having time to nurture the strong client relationships for which they’re known.
“Creating amazing-looking email blasts, websites in general, and landing pages that go along with them that we can easily start focusing based on measurable data—that’s what we’re striving for,” says Samad. None of that is exactly easy, and until recently, one piece of that puzzle was especially hard to manage: landing pages.
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