The Unique Content Process: How To Write What No One Has Ever Written

“How in the world did that kid know that?” I thought.

I was out for a bike ride last week and came across a neighborhood yard sale. As is contractually obligated with all yard sales, there were no less than 10 lemonade stands manned by some of the most aggressive elementary school entrepreneurs I’ve ever encountered ($1.00 for a Dixie Cup of lemonade is just obscene, Suzie). All in all, pretty standard stuff.

That is, until I got towards the end of the block.

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The 10 Types of Popular Blogs: Which One Is Yours?

So you’re going to start a blog, or kick the one you’ve neglected back into gear.

You’ve read all the information about why you should have a blog for your business — more traffic, more credibility, more leads, and, ultimately, more sales.

You have the name, a logo, and the page all ready to go. You even know what you’re going to write about.

But you forgot to ask one critical blogging question. . .

What kind of blog are you going to have?

The answer to this question goes beyond identifying key topics. It gets to the heart of other questions like:

What kind of feeling do you want readers to get from your blog?

What will a typical post look like?

What kind of tone will it have?

Will your posts be short and uplifting? Thorough and helpful? Long and fascinating? Revealing? Authoritative?

And, most importantly, how will the blog help build your business?

In my experience, there are 10 types of blogs that succeed at turning leads into customers more than any others. This post will walk you through those 10 types and answer all the questions listed above about each one.

Blog Type #1: The Rogue

Rogues, quite simply, attract attention — both good and bad.

They’re not afraid to bend the rules and go against the grain. They take bold stances on divisive issues. This wins them both admirers and detractors.

The 10 Types of Popular Blogs: The Rogue

Advantages of the Rogue:

  • You get to tell everyone what you really think.
  • You polarize, which attracts attention.
  • You’re cool like Indiana Jones.

Disadvantages of the Rogue:

  • You attract an above-average amount of haters.
  • It’s really tough to pull off without feeling forced.
  • You can’t physically fight your way out of tricky situations like Indiana Jones.

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How AppSumo Grew Their Email List by More Than 10x

On this episode of ConversionCast, the official LeadPages podcast, copywriter Neville Medhora from AppSumo tells LeadPages Conversion Educator Tim Paige how AppSumo rapidly accelerated their email list growth while increasing their revenue by $9,000 per email.

This episode will show you:

  • The one tactic you need to use to effectively communicate with your email list.
  • How to write powerful copy that engages your readers and increases your revenue.
  • The 2 keys to focus on when writing to your list that make readers want to open your emails time and again.

Listen Below to Discover How AppSumo Grew Their Email List by More Than 10x:

Click Here to Get the “Caveman Voice” Tactic That Got AppSumo 10x More Subscribers and $9,000 More Per Email


[Template Download] The Webinar Replay Page That Multiplies Conversions

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Click here to download this template

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

How A Site Based On Pictures Will Make You A Better Writer

What in the world do pictures have to do with great writing?

Turns out, a site full of pictures can help you become a much better copywriter.

It did for me, anyways. And it can for you, too.

The thing is, anyone can write great stuff. I don’t know who you are, person reading this right now, but even YOU can write electric copy that captivates audiences.

How do you do that, though? There are so many great writers out there crafting beautiful pieces of prose every single day.

Let me let you in on a dirty secret most professional writers in any field rarely tell you: they weren’t great writers when they started out.

They had to practice. They had to stare down pages that had more words of criticism on them than words they originally wrote. They had to write hundreds of words only to see them cut to a single sentence.

Through it all, they became better writers.

So how do you get to that point? What can prepare you to write witty, essential copy like the pros without having to suffer the brutal edits and hours?

I suggest starting on the training grounds of Imgur.

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[Big Update] LeadBoxes Are Now More Customizable Than Ever

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Here at LeadPages when we or our customers achieve significant split test results we often take these winning variations and build them back into the default versions of our landing pages, which you can then customize, however you like. A couple of weeks ago, we released the new LeadPages builder. With this new release, we built two-step opt-in processes right into the landing page builder. So for example this template was once a one-step opt-in but now it defaults to a two-step opt-in out of the box because we found two-step opt-ins work best across the board. In fact, we saw a relative 30% increase in conversions by using a two-step opt-in. We’ve written extensively about why two-step opt-ins work so well so we built that right into our landing pages.  Read More