Think back and remember: what kind of reaction did you get when you first told the people in your life you were starting your own small retail business?
Plenty of congratulations, I hope. Probably a fair amount of “I’ve always wanted to do that, too!” and “I’m sure you’ll get lots of customers!”
But maybe also …
“Good luck—from the statistics I’ve seen, you might need it!”
“Wow, you’ve got guts. Starting a business is a big risk.”
What those well-intentioned pessimists didn’t know is this: if you do things right, luck isn’t the biggest piece of the small-business success puzzle. Not by a long shot.
“I’m not really a risk-taking kind of girl,” writes Retail Marketing Academy founder Samantha English on her site. “I’m a planner. I like to carefully plan, research and analyze.” When she became a small business owner herself, it was indeed a bit of a leap. But she also had a pretty good net waiting for her in the form of her marketing expertise.
Read more “7 Ways to Get More Customers into Your Store (That Your Competitors Probably Haven’t Discovered Yet)”
Other Leadboxes we found are fresh in their distinct look (even if pastels wouldn’t fit their brands), or simply the way the pop-up is used. In fact, these Leadboxes are offering some very interesting things, and collecting leads from a few unexpected places.
Looking through this month’s batch of excellent Leadboxes inspired me with the untapped potential of these little opt-in points. But it also got me thinking about ways to make subscribing to an ordinary email list feel like a fresh idea—which, if we’re being honest, the “free updates” or “join my newsletter” approaches definitely don’t. So with the help of many, many real-life examples, I’ve compiled a PDF list of 22 little extras you can offer as a special bonus for your new subscribers.
Read more “Leadboxes Roundup: Our Top 10 Favorite Leadboxes from April 2016”
Facebook has achieved its massive success as an ad platform partly by being … well, massive.
It’s just about everywhere for just about everybody. So it’s no surprise that, at Leadpages, we’re constantly recommending it as one of the most effective marketing channels we’ve seen for small businesses. No matter what kind of prospective customers you’re hoping to attract, they’re all but guaranteed to be there.
However, not every business that uses Facebook is in the position to spend money on ads right away. Maybe you’re just getting off the ground, or you’re taking an existing business online for the first time. And there are only so many hours in a day.
But what’s the alternative if you want to generate actual customers from your Facebook page?
After all, most business owners who have been on Facebook for any length of time have noticed that posts on their page only ever reach a tiny fraction of their followers. So do you just have to post a dozen times a day—making up the gap in reach with sheer frequency?
In a word, no. While you should be posting once a day if possible, there are a number of other ways to transform your business’s Facebook presence from an obligation into a dynamic source of new leads and customers. Some are small improvements to what you’re already doing, while others will add something totally new to your arsenal.
Read more “How to Get More Customers from Facebook (Without Buying Ads or Posting Nonstop)”
Note: This post is a follow-up to Tuesday’s announcement from Clay—you’ll want to read that first if you haven’t yet.
Before you purchase, we highly encourage you to watch the video above in its entirety, so you can get all the details about the Interactive Offer 2.0 coaching program and how to get it.
What Is the Interactive Offer 2.0?
The Interactive Offer 2.0 is an educational course and live coaching program that shows you how to create products that sell out before they’re ever created, making your next product a success long before you spend one cent creating it.
This is the same process we used to launch Leadpages, Center, and multiple membership sites, certification programs, and information products.
This is a real coaching program. When you join you’ll have the opportunity to talk to me or our head of Marketing Education, Bob The Teacher, for the remainder of 2016.
In addition to coaching, the course itself include 6 modules. Here they are:
Read more “Now Closed: My First Coaching Program in 4 Years”
Note: Enrollment is currently closed for my Interactive Offer 2.0 coaching program.
A lot of people don’t know this, but the company that eventually became Leadpages started out selling marketing training and services.
We’re very different these days, and it’s been years since I’ve taught a marketing course. (Even at our annual conference, Converted, I didn’t teach marketing and instead spoke about our future product roadmap.)
Here’s the story of …
How I Became an Entrepreneur (the First Time)
At the age of 15, a friend and I raised $120,000 to start a software company. Around the same time, I left home, moved a few hours away, began my “adult life” and spent every waking hour on that company.
I was too young for that. Way too young.
It’s often easy to tell a cohesive story about what happens when things go right. When things don’t go according to plan, the story starts getting a little more complicated.
Read more “Getting Back to My Roots + A Personal Update”
If you find it difficult (or on the rough days, borderline impossible) to write for your business, fear not—you’re not alone.
Earlier this month, I discussed how daunting writing can feel when you add it to the pile of other things you juggle as a business owner and entrepreneur. One way to make it more manageable is to break the task down into smaller pieces, so I shared the five steps we use at Leadpages to create high converting landing page copy at high speed.
But even with a framework for easily creating solid landing page copy in hand, there’s still one hard thing you need to do: get started.
For those of us who’ve gone months, days, or even years with a sense of dread at the idea of writing emails, blog posts, sales letters, or landing pages for our businesses, it’s time we reframe writing in our minds. We must stand up to the copywriting monster under our beds and say, “No more!”
Because writing good landing page copy isn’t just important—it’s essential. The way you talk to your audience either makes them want to learn more or it pushes them away. That’s the difference between a successful conversion and a page bounce…
Read more “9 Easy Copywriting Tips for Entrepreneurs Who Hate Writing”
If a picture is worth a thousand words, choosing the right image can make your landing page say much more in a compact space.
The best landing pages we came across in the Leadpages community this month sport images that speak volumes. The entrepreneurs and marketers who created them clearly understand that image slots on landing pages aren’t just there to add visual interest (though that’s nice, too). The photos and illustrations they use are an integral part of the message.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from March–April 2016”