It’s time to start selling what you know, instead of only selling what you do.
If your company’s only source of revenue comes from selling real-time services offered to your clients, you’re missing out on several profit streams and actually under-serving your customer base and the marketplace.
Tomorrow, we’re revealing a new way you can implement what I’m about to teach you. But first, I want to show you how selling information — or what you know instead of what you do — can impact your business.
In today’s post, I’d love to share with you how to think differently about the value of what you know, and your expertise in your particular field.
I’ll also show you how to increase your company’s cash flow, generate more consistent income, and be of greater service to your customers by publishing (and selling) digital content, information products, and highly leveraged coaching programs. Finally, I want to offer an alternative way to communicate with your current customers.
Why Selling Just Your Services Is No Longer Enough
You’ll often hear us discuss the importance of generating leads by offering a free Lead Magnet to build your email list of subscribers. For instance, you can download our free Lead Magnet right here:
A free resource guide, checklist, video, or special report is a great first step in building your relationship with a potential customer.
For most service professionals, your goal is to convert this new email subscriber into a paying customer as soon as possible.
The trouble is, if you only have one service or product to offer, your success rate is entirely dependent on that one purchase.
Enter the digital product.