Recently, I asked hundreds of people in our audience at LeadPages one question:
When it comes to growing your business online, what is your biggest challenge right now?
Now, when I set out to run this survey, I thought I’d see some interesting answers that I had probably never thought about before.
I wasn’t prepared for what we got back. In fact, I was shocked. And I felt a little stupid: how could I have been missing this in the content I’d created for the past couple years?
On the surface, the top survey answer was pretty unsurprising. “Driving traffic to my website” was by far the most common business challenge respondents said they needed help with.
But when I started looking at the in-depth responses, written in entrepreneurs’ own words, I saw something different. They wrote about challenges like:
- Finding new people to connect with
- Figuring out where potential clients are
- Reaching out to the right people
- Getting qualified traffic
- Discovering the right niche
Over and over again, I saw the same thing in different words. There was a more fundamental problem they had to solve before driving traffic would do anything to help them …
Finding the right audience to target.
Continue reading Driving Traffic Won’t Help Your Business Grow—Unless You Do This First
Small business owners, I have to hand it to you: you’ve been juggling a lot all on your own.
In addition to all the work of, you know, running your business, there’s a very good chance you’re handling all your marketing by yourself, too.
How do I know that? Last month, LeadPages teamed up with Infusionsoft to release the 2016 Small Business Marketing Trends Report, based on a survey of 1,026 owners and managers of small- and medium-size businesses from across the U.S. Among other illuminating findings, the survey discovered that 47% of respondents were solely responsible for their marketing.
When you’re that busy running and marketing your business, it can be hard to find time to look around and analyze what your peers and competitors are doing. What tactics are they finding to be successful? What strategies no longer work? And what can you do to gain a competitive edge?
Continue reading Are You Savvier Than the Average Small Business Marketer? These New Stats Hold a Clue.
How do you run a successful webinar?
Plan great content. Be an engaging presenter. Make a compelling pitch for your product.
All true. But there’s one other step you need to consider, and it comes at the very beginning of your webinar campaign …
If you don’t make an excellent case for your webinar well before you take the mic, you’ll be presenting your high-quality webinar to a pretty sparse crowd. That’s why it’s important to take some time at the outset to map out how you’ll fill those virtual seats.
Fortunately, that doesn’t need to be a major effort. The promotional strategies in this post can take as little as 5 minutes; apply a few of them and you’ll be well on the way toward optimizing your webinar attendance rate.
Continue reading Want Wildly Popular Webinars? Try These Strategies to Sign Up More Leads
This is something we’ve never done before.
Over the past couple of years at LeadPages®, we’ve created half a dozen marketing courses designed to make everything from webinars to Facebook ads accessible to business owners in just about any industry.
Our newest course is different. It still covers fundamental digital marketing skills and a look at which techniques are really working today—but it’s all within the context of a deep dive into one particular industry: real estate.
Real estate marketing is in an interesting place these days. With the proliferation of online listing sites, in some ways it’s easier than ever to market yourself and your properties digitally. On the other hand, plenty of real estate pros are still using old-school advertising techniques, getting their faces onto bus benches and into newspaper ads.
What kinds of marketing tactics are truly, measurably working in real estate right now? That’s exactly what we’ll cover in our newest course, Digital Marketing for Real Estate Professionals—all based on careful research and the real-life experience of dozens of real estate agents.
Click below to go check out this course now. (It’s totally free inside our Marketing Library, which you can join right now if you’re not already a member.)
We know that, as a real estate pro, you’re always on the go. So we’ve kept this course short and sweet. When you download, you’ll find 5 video modules to watch now and a bunch of bonus content to look through whenever you want some fresh marketing ideas or simply a course refresher.
Continue reading [Free Course] Digital Marketing for Real Estate Professionals: Start Here for More Buyer Leads, Seller Leads, and Sales
When you start a new business, you can get pretty far on one initial burst of entrepreneurial energy.
You have a great idea. You have the passion and knowledge to make it real. And you probably have a pretty good sense of where you can find your first few customers, whether they’re contacts from a past role or members of your community. (If you didn’t know where to find any customers, you probably wouldn’t be starting this business at all.)
With all that going for you, you can build up quite a bit of momentum. It’s easy to imagine your growth trending indefinitely upward.
But as the climb gets steeper, you may find yourself slowing down. And it’s not because your business model is flawed, or you’re not good enough at what you do.
It’s just that many of the new customers you imagined you’d find … are staying stubbornly imaginary.
Continue reading 43 Lead Generation Ideas (That Actually Work)
It’s quite possible that there’s never been a better time to be an independent e-book author.
As Fortune noted last fall, independently published e-books have swiftly been gaining market share over titles from major publishing houses, heading toward nearly 40% of total units sold.
If you’ve got a book-length idea to share, tools and platforms abound to make the publishing process as simple as possible. The only thing left after that is to market it.
Independent authors can find that part daunting, but it doesn’t have to be. One important piece of the puzzle—your landing page—can come together in a matter of minutes when you use our brand new Easy E-Book Sales Page template. Here’s a preview of the page:
Click below to get your own free copy of this landing page template, or look for it in the standard template library if you already have a LeadPages® account. (If you don’t, you’ll want to download the files, edit them for your own e-book, and host the page on your website—or pass the template along to your web developer.)
We’ve designed this template to be incredibly easy to update. All you really need to make it look great is an image of your e-book’s cover (or another related image) and some compelling copy—which should be no trouble if you’re a writer. If you want to get a bit fancier, there are options for a couple of extras, too.
Continue reading [Template Download] Get Customers Hanging on Your Words with This Easy E-Book Sales Page
Good marketing helps people find what they’re looking for.
Great marketing gives people what they didn’t know they were looking for.
Call it the art of surprise: the ability to catch an audience’s attention with something that’s a little bit unexpected.
The creators of the 10 most interesting LeadBoxes® we saw this month are masters of this art. Some of their LeadBoxes® surprise visitors with flashy design or quirky copy, while others add a pinch of the unexpected in subtler ways.
If you’d like to make your own opt-in forms more eye-catchingly creative, we’ve got two things for you: all the examples in this post, of course, but also a free pack of 45+ icons and mini-illustrations that put the “pop” in pop-ups. (Of course, you’re welcome to use them elsewhere on your site, too.) Get 35+ simple icons and 10 multicolor mini-illustrations below:
Continue reading LeadBoxes® Roundup: Our Top 10 Favorite LeadBoxes® from January 2016