If you’re a regular reader with very sharp eyes, you might have noticed this appear in the top right corner of this blog . . .
What is it?
It’s a little tool we just created, and it could have a big impact on the effectiveness of your landing pages.
Meet our newest conversion booster: the LeadPages® Landing Page Grader.
Our developers and conversion experts put their heads together to create a comprehensive list of the technical factors that go into reliably high-converting landing pages. Then, they turned all that data into a simple application that takes your landing page—whether you created it with LeadPages® or any other platform—and spits out a detailed report on how you’re doing and what you could be doing to improve it.
Personally, I’ve been having tons of fun just playing with this tool. (Our latest promo page? It gets an A, thankfully. The website I built for my old band in 2011? Not as bad as I’d have thought!) I think you’ll want to try it out, too:
If you’re not sure about throwing your landing page into a black box, or if you’d just like a peek behind the curtain, here’s a rundown on how this new tool works:
What Do I Need to Know to Grade a Page?
Not much! We’ve made it as easy as possible to get graded. You’ll only need to know:
- The URL of your landing page
- Whether your page uses any opt-in forms
- What your opt-in forms link up with (but don’t worry—you can answer “I don’t know”)
What Does the Landing Page Grader Assess?
If you think of your Landing Page Grader report as a school report card, it would have six main subject areas:
- SEO: Even if your page content itself is optimized to get traffic from organic searches, you might be missing some easy ways to make the page as a whole more bot-friendly. The Grader will point out 5 places on your page to make easy gains in search optimization, and see how well you’re taking advantage of them.
- Analytics: Without analytics, you’ll be limited in your ability to improve on your landing page performance. The Grader will run a quick check to make sure you haven’t forgotten to set yours up.
- Links: In some cases, your links and navigation structure can actually distract visitors from doing what you want them to do. The Landing Page Grader will make sure that doesn’t happen.
- Speed: If a page is too slow to load or loads unevenly, it might be scaring people away before they even get a close look at your content. Get an objective look at your page speed here.
- Forms: The presentation of your opt-in forms alone can increase or decrease your opt-in rate pretty dramatically. The Grader will take a look at your forms to see if they’re set up to succeed.
What Doesn’t the Landing Page Grader Assess?
We know the six factors above aren’t the only things that determine your conversion rate. There are some things that our tool can’t yet assess, though they’re still important. Your report will also include a few handy reminders of best practices in the following non-graded areas:
- Your core value proposition
- Call-to-action button copy and design
- Relevance and consistency
What Kind of Pages Should I Grade?
You should find the Landing Page Grader useful for any page that’s truly a landing page—that is, a page designed to collect visitors and convince those visitors to take a specific action. Opt-in pages, sales pages, and registration pages are all fair game.
Are There Any Kinds of Pages I Shouldn’t Grade?
On the flip side, not every web page is a landing page, and that’s okay. The Landing Page Grader may be less useful for pages such as:
- The home page of a complex site
- Members-only sites
- Blogs and news publications
- Purely informational pages (such as required legal information)
That said, we’d be interested to see what conversion gains you could achieve by treating pages like these more like landing pages! It may be worth a look.
What Should I Do with My Results?
Start optimizing! Begin with your weakest “subject area” and take the recommendations made in your Landing Page Grader report. You can expect those recommendations to be specific enough to act upon right away—down to character counts for certain fields.
When you submit your page, you’ll also get an email with a collection of free resources for increasing your page’s grade—or, if you happen to snag a coveted A+, taking your landing-page strategy to the next level.
Ready to get graded? Get started below:
For now, the Landing Page Grader is in its beta phase, so you can expect to see our developers make it even more powerful in the future.
And if you’ve been using the Grader to guide you, your landing pages should be pretty powerful by that point, too.