So you’re going to start a blog, or kick the one you’ve neglected back into gear.
You’ve read all the information about why you should have a blog for your business — more traffic, more credibility, more leads, and, ultimately, more sales.
You have the name, a logo, and the page all ready to go. You even know what you’re going to write about.
But you forgot to ask one critical blogging question. . .
What kind of blog are you going to have?
The answer to this question goes beyond identifying key topics. It gets to the heart of other questions like:
What kind of feeling do you want readers to get from your blog?
What will a typical post look like?
What kind of tone will it have?
Will your posts be short and uplifting? Thorough and helpful? Long and fascinating? Revealing? Authoritative?
And, most importantly, how will the blog help build your business?
In my experience, there are 10 types of blogs that succeed at turning leads into customers more than any others. This post will walk you through those 10 types and answer all the questions listed above about each one.
Blog Type #1: The Rogue
Rogues, quite simply, attract attention — both good and bad.
They’re not afraid to bend the rules and go against the grain. They take bold stances on divisive issues. This wins them both admirers and detractors.
Advantages of the Rogue:
- You get to tell everyone what you really think.
- You polarize, which attracts attention.
- You’re cool like Indiana Jones.
Disadvantages of the Rogue:
- You attract an above-average amount of haters.
- It’s really tough to pull off without feeling forced.
- You can’t physically fight your way out of tricky situations like Indiana Jones.