204%. 409%. 900%.
Those are all real conversion-rate improvements we’ve seen from our customers’ A/B tests. And the three tests that produced those exact results had one thing in common: they all resulted from a simple change of image.
In some cases, you can get results like this by adding a photo image where there was only a blank background before. In other cases, you can see this kind of jump just from swapping in a new image for an old one.
A couple of clicks for a ninefold improvement in landing-page performance? It’s hard to beat that kind of return on investment. (Especially when the winning image is free.)
Gains like these are exactly why our designers and conversion experts at LeadPages work hard to curate high-quality, royalty-free stock images we can pass along to you. Today, we’re releasing a brand new collection of 25 photos optimized for your landing pages. Each of them comes in four sizes ranging from small to gigantic, so you’ll get a total of 100 image files. Download them all here:
When our designers create a collection like this, they rely on more than just their own good taste. They draw on trends we’ve noticed across a spectrum of industries and LeadPages® users. While we can’t make any universal claims about which kind of image will resonate best with your audience, I have observed that the images that produce the biggest conversion-rate bump tend to have three things in common: