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Build My Business: A Valentine’s Day Campaign to Get a New Restaurant Some Love

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Editor’s Note: Welcome to the latest installment of our Build My Business series, in which our in-house experts and insatiably curious marketers show you how they would use LeadPages® to launch a campaign for a very specific—though hypothetical—business purpose. This week, marketing project manager Jason Martin digs into two of his favorite subjects: cuisine and marketing.

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During high school and college, I experienced the hustle and bustle of working in restaurant kitchens as an entry-level cook (though of course I thought of myself as a chef). So today, when I go out to local restaurants, I make a habit of looking around me and wondering what’s going on behind the scenes.

Which tables are part of a loyal customer base? Who’s visiting for the first time—and will they come back? What got these people in the door?

I usually assume it was through word of mouth, whether referrals or reviews. When I worked in restaurants, I noticed there was never much money to spend beyond basic operating costs. These places had neither the cashflow to sustain a marketing budget nor the expertise to execute a digital strategy.

But even with a shoestring budget, I think the average small restaurant—even a brand new one without much existing word of mouth—can gain a lot from some basic, inexpensive marketing assets, as long as they’re linked together in the right way. That’s what I set out to do with this start-to-finish marketing campaign.

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Announcing: The LeadPages Consulting Program. Wait List Now Open.

Note: As of right now, all initial coaching call appointments have been claimed. However, I encourage you to read on and opt in to be notified when more time slots are available if you think this new program might be for you.

I’m happy to announce something we’ve been excited about for a very long time: our new hands-on consulting program that guarantees you’ll double your investment.

How does this program work?

We assign to you a world class digital marketing coach who will work with you to fine tune every aspect of your business.

We’ll consult with you one on one to improve your entire sales funnel.

That includes …

  • Defining, evaluating, and improving your offer
  • Reviewing your copy and optimizing it for improved conversions
  • Evaluating your imagery to ensure it works seamlessly with your brand, copy, offer and conversion goals
  • Conversion-optimizing your calls to action
  • Mapping out your funnels from top to bottom and then building them out with you

All in all, we’ll help you with four parts of your business:

Continue reading Announcing: The LeadPages Consulting Program. Wait List Now Open.

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Driving Traffic Won’t Help Your Business Grow—Unless You Do This First

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Recently, I asked hundreds of people in our audience at LeadPages one question:

When it comes to growing your business online, what is your biggest challenge right now?

Now, when I set out to run this survey, I thought I’d see some interesting answers that I had probably never thought about before.

I wasn’t prepared for what we got back. In fact, I was shocked. And I felt a little stupid: how could I have been missing this in the content I’d created for the past couple years?

On the surface, the top survey answer was pretty unsurprising. “Driving traffic to my website” was by far the most common business challenge respondents said they needed help with.

But when I started looking at the in-depth responses, written in entrepreneurs’ own words, I saw something different. They wrote about challenges like:

  • Finding new people to connect with
  • Figuring out where potential clients are
  • Reaching out to the right people
  • Getting qualified traffic
  • Discovering the right niche

Over and over again, I saw the same thing in different words. There was a more fundamental problem they had to solve before driving traffic would do anything to help them …

Finding the right audience to target.

Continue reading Driving Traffic Won’t Help Your Business Grow—Unless You Do This First

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Are You Savvier Than the Average Small Business Marketer? These New Stats Hold a Clue.

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Small business owners, I have to hand it to you: you’ve been juggling a lot all on your own.

In addition to all the work of, you know, running your business, there’s a very good chance you’re handling all your marketing by yourself, too.

How do I know that? Last month, LeadPages teamed up with Infusionsoft to release the 2016 Small Business Marketing Trends Report, based on a survey of 1,026 owners and managers of small- and medium-size businesses from across the U.S. Among other illuminating findings, the survey discovered that 47% of respondents were solely responsible for their marketing.

When you’re that busy running and marketing your business, it can be hard to find time to look around and analyze what your peers and competitors are doing. What tactics are they finding to be successful? What strategies no longer work? And what can you do to gain a competitive edge?

Continue reading Are You Savvier Than the Average Small Business Marketer? These New Stats Hold a Clue.

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Want Wildly Popular Webinars? Try These Strategies to Sign Up More Leads

Try These Strategies for Effective Webinar Pages

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How do you run a successful webinar?

Plan great content. Be an engaging presenter. Make a compelling pitch for your product.

All true. But there’s one other step you need to consider, and it comes at the very beginning of your webinar campaign …

Promotion.

If you don’t make an excellent case for your webinar well before you take the mic, you’ll be presenting your high-quality webinar to a pretty sparse crowd. That’s why it’s important to take some time at the outset to map out how you’ll fill those virtual seats.

Fortunately, that doesn’t need to be a major effort. The promotional strategies in this post can take as little as 5 minutes; apply a few of them and you’ll be well on the way toward optimizing your webinar attendance rate.

Continue reading Want Wildly Popular Webinars? Try These Strategies to Sign Up More Leads

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[Free Course] Digital Marketing for Real Estate Professionals: Start Here for More Buyer Leads, Seller Leads, and Sales

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This is something we’ve never done before.

Over the past couple of years at LeadPages®, we’ve created half a dozen marketing courses designed to make everything from webinars to Facebook ads accessible to business owners in just about any industry.

Our newest course is different. It still covers fundamental digital marketing skills and a look at which techniques are really working today—but it’s all within the context of a deep dive into one particular industry: real estate.

Real estate marketing is in an interesting place these days. With the proliferation of online listing sites, in some ways it’s easier than ever to market yourself and your properties digitally. On the other hand, plenty of real estate pros are still using old-school advertising techniques, getting their faces onto bus benches and into newspaper ads.

What kinds of marketing tactics are truly, measurably working in real estate right now? That’s exactly what we’ll cover in our newest course, Digital Marketing for Real Estate Professionals—all based on careful research and the real-life experience of dozens of real estate agents.

Click below to go check out this course now. (It’s totally free inside our Marketing Library, which you can join right now if you’re not already a member.)

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We know that, as a real estate pro, you’re always on the go. So we’ve kept this course short and sweet. When you download, you’ll find 5 video modules to watch now and a bunch of bonus content to look through whenever you want some fresh marketing ideas or simply a course refresher.

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43 Lead Generation Ideas (That Actually Work)

43 Lead Generation Ideas (That Actually Work)

When you start a new business, you can get pretty far on one initial burst of entrepreneurial energy.

You have a great idea. You have the passion and knowledge to make it real. And you probably have a pretty good sense of where you can find your first few customers, whether they’re contacts from a past role or members of your community. (If you didn’t know where to find any customers, you probably wouldn’t be starting this business at all.)

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With all that going for you, you can build up quite a bit of momentum. It’s easy to imagine your growth trending indefinitely upward.

But as the climb gets steeper, you may find yourself slowing down. And it’s not because your business model is flawed, or you’re not good enough at what you do.

It’s just that many of the new customers you imagined you’d find … are staying stubbornly imaginary.

Continue reading 43 Lead Generation Ideas (That Actually Work)