Videos About The Importance Of 2 Step Opt-ins
By Kat Von Rohr, Writer for LeadPages
I don’t get to do this very often.
But today, I get to give you a glimpse at the major event happening behind closed doors at LeadPages.
What our talented development team here at LeadPages have been working on for weeks. What our amazing support staff keeps asking about on every call. What our CEO, Clay literally can’t stop talking about during meetings.
The BIG prediction and announcement that will change LeadPages.
We’re officially making this announcement tomorrow. If you’re a customer, that means you can try out this new innovation in less than 24 hours.
But for now, I’ll give you a hint: It’s something that most of our customers will be using for lead generation in 2014. In fact, Clay predicts that by this time next year — this new landing page alternative will be just as popular as our landing pages.
(If you’re wondering — YES, LeadPages only makes landing pages for the moment. So this new development is poised to surpass what we’re already doing.)
Here’s the story of how this all came about…
By Kat Von Rohr, Writer for LeadPages
30 seconds flat. That’s how it long it takes to switch your background on a LeadPages template.
But this 30-second change has proven very profitable for our LeadPages users recently.
Take Evelyn van der Harst for example. Earlier this month, this LeadPages customer ran an A/B split test for My Top Tier Business to see if simply swapping out the background on this page would improve her conversions.
This minor tweak boosted her response by 39.5%. (From 24.97% up to 34.85%). You can see the winning background above.
By Kat Von Rohr, Writer for LeadPages™
11:44 pm last night…
I reached out to a friend of mine in the copywriting industry to see if split testing had ever made a significant difference in his freelance copywriting business.
The short answer: Yes. It had – a $100,000 difference.
You see, a while back, my buddy had a client in the “laws of attraction space.”
Like any entrepreneur, his client was consumed with the daily tasks of running her business. She didn’t have time to run experiments. She was too busy building her $300,000 business from nothing.
Then my friend, Kory, came onto the scene. He suggested testing a headline (something she had never tried before), and created the A/B split test to do it. It took him 90 minutes to set up the test.
That 90 minutes of work led to a 30% boost in sales. Considering she had a $300,000 business – that 30% boost was worth about an extra $100,000 of pure profit.
That’s why Kory now says: “If you’re not split testing, you may as well pile up a bunch of cash and set it on fire.”
“What Has Worked vs. What May Work”
Fact: Every split test you run for your business has the potential to boost your conversions just like this. I’ve seen split tests that blow this one out of the water – increasing conversions by 50%, 90% – or even over 1,000% in some cases.
But exactly what to test – and how to test it – that’s where things get interesting. (We’ll get to that here in a minute.)
First, you need to understand that when you’re split testing, you’re always testing against your control page. This means you’re testing “what has worked” vs. “what may work better now” for your pages.
When you’re testing against a control, you can see astronomical, off-the-charts results in the 60% – 95% range. But you can also get very minor results in the 2%, 7% and 10% range. (And that’s okay – even small incremental changes like this can make a difference over time.)
If you’ve ever noticed, most businesses only report their A/B split-test findings when they see truly significant, amazing results anyway.
Obviously, the big results are the most memorable (and worth bragging about). But for every blockbuster, off-the-charts result, these businesses also have dozens of less exciting, but just as informative split tests.
So if you start searching for “what has worked” for other business owners in your industry, you’re bound to see some skewed results. Also, you’ll likely see a lot of unique findings that may or may not work for you.
But that’s why A/B testing on your own is so critical…